A few years ago, inventory hit a record low. Just about anything sold – and fast. But now, there are far more homes on the market. Listings are up almost 20% from this time last year. And in some areas, supply is even back to levels we last saw in 2017–2019. For sellers, that means one thing: Your house needs to stand out and grab attention from day one. That’s especially true when you consider why...

There’s a saying in real estate that “they’re not making any more land,” and that’s never felt truer than in East Texas. In Athens and throughout Henderson County, interest in land and acreage hasn’t slowed down—if anything, it’s evolved. While the traditional home market is showing signs of softening, land continues to attract steady attention from buyers who are thinking...

Scroll through your feed and you’ll see plenty of finger-pointing about why homes cost so much. And according to a national survey, a lot of people believe big investors are to blame. Even though data shows that’s not true, nearly half of Americans surveyed (48%) think investors are the top reason housing feels so expensive (see graph below): But that theory doesn’t actually hold up once you look at...

You’ve got big plans for 2026. But what you do this year could be the difference between a smooth sale and a stressful one. If you’re thinking of selling next spring (the busiest season in real estate), the smartest move you can make is to start prepping now. As Realtor.com says: “If you’re aiming to sell in 2026, now is the time to start preparing, especially if you want to maximize the spring...

If you’ve seen headlines or social posts calling for a housing crash, it’s easy to wonder if home values are about to take a hit. But here’s the simple truth. The data doesn’t point to a crash. It points to slow, continued growth. And sure, it’s going to vary by local area. Some markets will see prices rise more than others. And some may even see small, short-term declines. But the big picture...

While housing costs across the country have been climbing, Athens, Texas has quietly become a safe harbor for buyers who still believe in attainable homeownership. It’s the kind of place where your dollar stretches a little farther—without sacrificing the quality of life that makes East Texas special. Compared to major Texas cities like Dallas or Austin, Athens remains refreshingly affordable....

If you paused your plans to move because of high rates or prices, it may finally be time to take a second look at your numbers. Affordability is improving in 39 of the top 50 markets, according to First American. And that’s the 5th straight month where buying a home has started to get a little bit easier. Let’s break this down into real dollars, so you can see the difference this could make for you...

After a couple of years where the housing market felt stuck in neutral, 2026 may be the year things shift back into gear. Expert forecasts show more people are expected to move – and that could open the door for you to do the same. More Homes Will Sell With all of the affordability challenges at play over the past few years, many would-be movers pressed pause. But that pause button isn’t going to last...

There’s a trend taking hold in real estate right now: more buyers are choosing newly built homes. And it’s not just about getting the latest technology or modern floorplans. It’s because they may be able to get a better deal. Builders are offering serious incentives today, and people are jumping on them. In fact, new home sales just hit their highest level in over two years (see graph below): Why...

For years, the buzz around Texas real estate centered on the big cities—Dallas, Houston, Austin. But lately, the conversation is shifting. More buyers are discovering that smaller towns like Athens offer something increasingly valuable: balance. As home prices and property taxes in major metros climb, people are rethinking what “home” really means. Many are trading long commutes and crowded...